Kicking off a new year always calls for celebration, but this year MTN DEW is taking it to another level.
The Taco Bell® fan-favorite, MTN DEW BAJA BLAST, is officially turning 20 years old and fans can now buy their favorite flavor not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.
A milestone as important as the 20th BAJAVERSARY deserves equally epic celebrations and MTN DEW is bringing its fans along for the ride – with an ice-cold BAJA BLAST in hand. In a promotion sponsored by MTN DEW, fans have a chance to earn rewards just for enjoying a BAJA BLAST, no matter where they Do the DEW.
With every purchase of BAJA BLAST and BAJA BLAST ZERO SUGAR, both in stores and at participating Taco Bell locations, consumers can scan to collect coins for a chance to redeem BAJA gear, accessories, electronics, a Taco Bell deal, and more at the BAJA BLAST Shop at www.bajablast.com. Terms apply.
“Taco Bell and MTN DEW BAJA BLAST have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it’s been an extraordinary journey,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “As we embark on this BAJAVERSARY celebration with our friends at MTN DEW, we look forward to providing our loyal fans with more epic experiences and rewards to continue fueling their love for MTN DEW BAJA BLAST!”
But that’s not all…while MTN DEW BAJA BLAST is a cult-favorite amongst many fans, there are still some who have yet to taste its legendary Tropical Lime flavor. So, to deepen its fandom and further drum up excitement nationwide, MTN DEW BAJA BLAST will make its first-ever onscreen appearance during the biggest game of the year…Super Bowl LVIII!
To learn more about our BAJAVERSARY and upcoming celebrations on and off the big screen, check out www.bajablast.com and follow @MountainDew on Instagram, X, and TikTok.
Get your hands on MTN DEW BAJA BLAST and MTN DEW BAJA BLAST ZERO SUGAR in stores everywhere beginning January 2024.
