It’s not what you want to see in a viral video, however, one consumer posted a video to Twitter of a woman opening a ‘Tin Roof’ flavored Blue Bell Ice cream container, licking the top, then returning it to the freezer.
The video has been viewed over 10 million times and retweeted more than 26 thousand times since it was posted to Twitter last Saturday by user “Optimus Primal,” with the caption, “What kinda psychopathic behavior is this?!”.
However, don’t take Blue Bell’s sweetness for granted; the company is coordinating with law enforcement, retail partners, and social media platforms to track down a woman.
“This type of incident will not be tolerated,” said the company. “Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.”
While many are calling for the arrest of the woman in the video (and the person behind the camera), some consumers are criticizing Blue Bell on the lack of safety sealing on some of their products.
“It’s sickening and if Blue Bell really cares so much about delivering its product to the consumers, then they should consider adding a protective seal to prevent idiots from tampering with it,” said one commenter.
Blue Bell responded to those statements with the following:
“We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated.
Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.
During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.”
While the investigation continues, the FDA maintains a list of tips to detect product tampering at the grocery store which you can read below:
o Carefully examine all food product packaging – Be aware of the normal appearance of food containers. That way you’ll be more likely to notice if an outer seal or wrapper is missing. Compare a suspect container with others on
o Check any anti-tampering devices on packaging – Make sure the plastic seal around the outside of a container is intact or that the safety button on the lid of a jar is down.
o Don’t purchase products if the packaging is open, torn, or damaged. – This includes products on the shelf or in the refrigerator or freezer sections of the grocery store.
o Don’t buy products that are damaged or that look unusual – For example, never purchase canned goods that are leaking or that bulge at the ends. Likewise for products that appear to have been thawed and then refrozen.
o Check the “sell-by” dates printed on some products, and only buy items within that time frame.
o If you suspect product tampering at the grocery store, report it to the store manager.
o Once you get a commercial food product home, report a suspected tampering incident to your local police department.
o If the food contains meat or poultry, call the U.S. Department of Agriculture’s Meat and Poultry Hotline at 1-800-535-4555.