After the release of recent data from YouGov.com, it would appear that a large portion millennials aren’t huge fans of wearing deodorant.
An article published to the website on June 13, suggested that close to 40-percent of those aged between 18-24 years old felt that wearing deodorant wasn’t for them; though no reason or suggested reasons were given.
Gen Z, came a close second with 31 percent surveyed implying they aren’t fans of wearing or even buying deodorants.
“More than 37 percent of 25-to-34-year-olds say they haven’t purchased these products in the last year and 48 percent for 18 to 24-year-olds say the same. It’s not that Millennials and Gen Zers lack personal hygiene habits. They’re close to overall population percentages when it comes to washing their hair every day, for example. But, they’re not using deodorant all that much. Does that leave an opportunity for sales or signal a shrinking market?” explained the website.
The article even went as far as suggesting a celebrity influence from the same age category may be the key to getting those not wearing to start. Influencers for millennials such as that of Justin Beiber was suggested to help invigorate a more hygienic lifestyle.
“Here’s why it might be a good idea: This demo, 18-34 year-olds, is far more likely to have a positive opinion of Justin Bieber than the average American. Perhaps more importantly, they’re far, far less likely to have a negative opinion of him,” suggested the article.
So millennials, if the ‘Biebs’ was to launch a line of underarm deodorants would this entice you to purchase? Or do you think this survey overall is just too stenchy to represent you?