The search is on for the next Gerber Baby but this year the company has thrown in a little twist — parents are being asked to share their own baby photos too.
The panel of judges are searching for cute baby photos of parent/legal guardians as babies along with their own child.
“Photo Search 2023 is all about the unique connection between parents and their little one. That means two photos: a recent pic of your baby and one of you as a little one. Our panel of judges are looking for a standout parent and baby duo with a story to share. We want to hear about the variety of experiences that make parent and baby special,” said the company online.
To be eligible, babies need to be between the ages of 0-48 months old.
The winning baby will win a cash prize of $25,000 with the company matching the winner’s $25,000 prize in support of March of Dimes’ maternal and infant health programs.
Submissions will be accepted from May 31 through just before midnight on June 10 (EST).
The winner will also receive a new wardrobe and a year’s supply of Gerber products.
