Kraft Mayo is “hacking the Word of the Year competition” and is asking its fan to search the word “moist” as many times as possible in a bid to make it Merriam-Webster’s Word of the Year.
Last week, Kraft Mayo delivered a giant jar of its Real Mayo (standing over 8 ft. tall) to Merriam-Webster in Springfield, MA, to kick off its campaign.
“Kraft Real Mayo is proof -everything is better ‘Moist.’ Sadly, the internet hasn’t always agreed. That’s why we’re hacking the Word of the Year competition by searching ‘Moist’ as many times as possible, to redeem this polarizing-yet-velvety-smooth word,” said Kraft online.
Moist, defined by Merriam-Webster as slightly or moderately wet, gets a bad rap because it’s “a word people pretend to hate because the Internet told them to,” said Urban Dictionary.
But Kraft mayo wants to bring awareness that the word “moist” is actually “delicious, smooth and luscious – just like Kraft Real mayo.”
To help Kraft Mayo in their bid to make the word moist Word of the Year, click here
