Together with Pride cereal, a collaboration between Kellogg Company and GLAAD, hit shelves earlier this week in hopes of “accelerat(ing) acceptance of LGBTQ+ folks everywhere.”
On the side of the cereal box, Kellogg’s give children the ability to choose “he, she, they” or make up their own gender.
“Together With Pride cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online,” said Doug VanDeVelde, General Manager of Kellogg U.S. Cereal Category in a press release. “Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.”