Coors Light is helping March Madness fans “chill” this month as games heat up with it’s new Coors-icles — non-alcoholic beer-flavored popsicles.
“Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” said Marcelo Pascoa Vice President of Marketing for the Coors Family of Brands. “We’re making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle.”
The Coors-icle, intended for consumers 21+, is inspired by the flavor and refreshment of an ice-cold Coors Light, and is available for a limited time during the tournament season.
To purchase a 6-pack of Coors Light Coors-icles, visit shop.coorslight.com. Starting today, March 14, the brand will release a limited number of Coors-icles through March 24, every weekday at 12 p.m. EST, while supplies last.