If you haven’t heard already, Whataburger the ever so popular Texas burger chain announced today that BDT Capital Partners LLC now holds a majority share in the company.
“Whataburger has grown significantly over the years. And, in order to keep satisfying our customers, we’ve been exploring different options to expand the brand and introduce it to new audiences. We’ve gone through this process purposefully and diligently because we wanted to find a partner who honors our values, culture and 69-year legacy of family tradition,” Whataburger President/CEO Preston Atkinson said.
In a press release, the company said, “together, BDT and the Whataburger team will begin exploring expansion plans-while staying true to the brand it has been over the past 69 years.”
BDT a Chicago based company though now holds the majority share, it would appear that the iconic restaurant is only looking to make positive changes as they step towards the future.
“We’re excited about the partnership with BDT because they respect and admire the brand we’ve built,” Atkinson continued, “they want to preserve it while they help us continue growing a sustainable, competitive business over a long period of time. They don’t plan to change our recipe for success.”
Tiffany Hagge, Managing Director of BDT Capital Partners said, “Whataburger is an iconic brand and extraordinary company with an important legacy of family ownership, loyal customers, valuable community involvement, dedicated and talented employees, and a highly experienced management team.”
“We look forward to a long-term partnership with the Whataburger team, continuing their commitment to serving high-quality, great-tasting food at a value and delivering superior customer experience. We are excited to support Whataburger as they continue to innovate and pursue accelerated growth in existing and new markets. This investment is a perfect example of BDT’s business model – to partner and invest alongside exceptional family businesses, with strong cultures, deep community ties, and loyal customers,” she added.
So the big question is…will the legendary brand go from strength to strength, or will its southern charm eventually fade away?