Whataburger and Wrangler recently debuted their upcoming merchandise collaboration at the Wrangler National Finals Rodeo in Las Vegas.
The limited-edition fashion line, which includes jackets, vests, jeans, graphic tees, and ball caps, is set to be released next Spring, paying homage to two legendary “W” brands.
“This idea was many years in the making. We’ve worked back and forth on this line, and we probably had about three or four different iterations of what this collaboration would look like,” said Rachael Jones, Whataburger’s director of CPG, licensing, and retail segment operations. “We wanted clear nods to the legacy of both brands to reflect in the clothes. It’s such a fun way to do something different for our fans and allow them to feel proud of their hometown burger joint.”
From orange-and-white-striped pants to cowboy-themed patches on jean jackets, the 24-piece collection combines vintage and modern elements that feel distinctively “WhataWrangler.” The colors, designs, and logos were carefully chosen to tell the story of both brands and connect with fans.
The WhataWrangler fashion line will be available in limited supply starting in spring 2025. Customers can purchase the collection on Wrangler’s and Whataburger’s websites, as well as at select Western retailers across the country.
