Cereal and milk go together like peanut butter and jelly. But if you’re like the 68% of adults who enjoy cereal and prefer breakfast foods that are easy to eat on the go, that can be hard when shuffling kids in the carpool line, catching the train or sitting in rush hour.
In a revolutionary cereal innovation from Kellogg’s, cereal lovers can now add cold water to new Kellogg’s® Instabowls to get real milk instantly.
“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, Marketing Director at Kellogg Company. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”
The new line-up offers a delicious and convenient way to enjoy Kellogg’s Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with the same great taste anywhere, anytime — no milk required.
Each portable bowl is pre-portioned, single serve and mess free — perfect for on the go. Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir.
Kellogg’s Instabowls are available in the cereal aisle at Walmart for a suggested retail price of $1.98 per bowl and will eventually roll out at additional retailers nationwide.