Blue Bell Ice Cream is kicking off 2019 with a party like no other, except maybe a Mardi Gras party! Mardi Gras King Cake Ice Cream will be released to stores this week in the half gallon size.
To sweeten the occasion, for the first time, the flavor is available in all areas that sell Blue Bell products.
“We have been making Mardi Gras King Cake since 2012, but the flavor has mostly been sold in areas known for the celebration such as Louisiana and Alabama,” said Carl Breed, corporate sales manager for Blue Bell. “Last year a grocery store in Louisiana posted about the flavor’s arrival on its Facebook page and we started receiving requests from all over the country. After that, we decided to share this festive flavor with everyone in our distribution area.”
Last year, the flavor was only available in select markets and Paris, Texas was not one of them nor was the Dallas-Fort Worth area.
Blue Bell describes the Mardi Gras inspired dessert as a cinnamon cake flavored ice cream with tasty pastry pieces and a colorful cream cheese swirl with festive candy sprinkles.
The flavor is actually a combination of two previous flavors, Mardi Gras, introduced in 2004, and King Cake, first produced in 2006.
“We still receive requests for Mardi Gras and King Cake because our fans never forget a flavor,” Breed said. “But, you have the best of both worlds with our Mardi Gras King Cake Ice Cream.”
And just like the annual celebration, Mardi Gras King Cake Ice Cream is only available for a limited time.