While it might have sold out online within minutes, we’re still not sure this is something we’d try.
Velveeta infused vodka.
Yes, you heard that right. Velveeta announced on Wednesday the launch of its new “Veltini,” which consists of Velveeta infused vodka, olive brine and vermouth garnished with a cheese drop and a cocktail pick of Velveeta stuffed olives and jumbo Velveeta Shells & Cheese for the finishing touches.
The company is no stranger to unique marketing campaigns having released a line of nail polish that smells like actual cheese in the past.
The Veltini cocktail is available for $15 at select BLT locations during “Golden Hour” from 5 p.m. to 8 p.m. for a limited-time.
The drink was available online, but sold out within minutes.
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