The slowing of U.S. inflation has trickled down to the Tooth Fairy.
New Delta Dental findings from its 2024 Original Tooth Fairy Poll® revealed the average value of a single lost tooth during the past year declined by 6% from $6.23 to $5.84. This represents the first year-over-year decline in Tooth Fairy giving in five years.
While the loss of a first tooth typically commands a premium, the poll also found the Tooth Fairy is minding her pennies in celebration of this milestone with the average value dropping from $7.29 to $7.09 over the past year.
“Delta Dental has tracked U.S. Tooth Fairy giving trends for 26 years as a timely way to spotlight the importance of children’s oral health,” said Gabriella Ferroni, Senior Director, Strategic Communications, Delta Dental Plans Association. “It is not a surprise to see she tightened her purse strings following last year’s record high. Despite the more economical reward, Tooth Fairy giving is a fun conversation starter to encourage good oral hygiene habits at an early age.”
The worth of a lost tooth and the economy
Historically, the Original Tooth Fairy Poll® has typically mirrored the economy’s overall direction, tracking with the trends of Standard & Poor’s 500 Index (S&P 500). However, in 2023, the value of a lost tooth went in a different direction, and it continues in 2024. The average value of a single lost tooth decreased 6% over the past year, while the S&P 500 experienced a 20% increase during the same period.
U.S. regional ranking for the average value of a lost tooth
- West ($8.54): Surged ahead of the pack to lead U.S. regions with the highest monetary gift for a lost tooth, marking a 37% increase since last year’s results.
- Northeast ($6.87): Increased 12% and surpassed the national average by more than $1.00.
- South ($5.51): Dropped below the national average, after leading last year with $6.59 for a lost tooth.
- Midwest ($3.63): Significantly trailed the national average with a 36% drop, returning close to its 2021 average of $3.66.
About the poll
The Original Tooth Fairy Poll® was conducted between Jan. 3, 2024 and Jan. 17, 2024, among 1,000 parents of children ages 6 to 12. The margin of error is +/- 3%.
The January 2023 S&P 500 average was 3,942 and increased to an average of 4,746 for January 2024, consistent with the timing of the Original Tooth Fairy Poll®.
For more information about the Delta Dental-sponsored survey and oral health tips for infants to pre-teen, visit the Original Tooth Fairy Poll®.
