She’s charming and quirky, authentic and confident, and she joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities – meet Purple.
Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.
“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique,” said Jane Hwang, Global Vice President at Mars Wrigley. “Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”
Art and entertainment are powerful ways to inspire connection and fun. To mark this exciting global debut, Purple is harnessing the power of music to showcase her individuality with the release of her first music single and video.
The musical debut entitled, “I’m Just Gonna Be Me” features the extraordinary talents of saxophonist Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo and special appearances by the rest of the M&M’S crew, including Red, Yellow, Orange, Brown, Blue and Green.
Fans can visit M&M’S Purpose – For All Funkind to learn more about the group of creators M&M’S teamed up with to produce “I’m Just Gonna Be Me.”