McDonald’s has begun phasing out plastic toys in Happy Meals with the goal of replacing them with sustainable, made from more renewable, recycled, or certified materials.
“Today we’re taking a step to keep the fun going while helping to build a more resilient planet for the next generation,” said the fast-food giant in a statement online.
The company, which sells more than 1 billion toys each year, said its working with companies to develop new ideas, such as three-dimensional cardboard superheroes kids can build.
“Making our toys out of renewable, recycled, or certified materials will result in about a 90% reduction of fossil fuel based plastic in Happy Meal toys, from a baseline of 2018,” the company said in a statement. “For perspective, that’s more or less the size of the entire population of Washington, DC, eliminating plastics from their lives for a year.”
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