Lunchables unveils ‘Lunchabuild This’ and chance for kids to win $2,000

While parents don’t normally encourage their kids to play with their food, Kraft Heinz has launched a new contest giving kids a chance to get creative with their food to win $2,000.  

With more than 25 different Lunchabuilds including a bear, dinosaur, helicopter, and drum set, fans can find the products they need and download the building blueprint directly from Lunchables.com.

The new Lunchables.com Order This Build functionality is an extension of the brand’s latest campaign, Lunchabuild This, designed to empower families to build their own Lunchables creations using the world around them as inspiration.

The company is helping fans bring their dreams to life when they post their own Lunchabuild creation on Instagram.

Now through September 4, a Kabobble helicopter could send fans soaring in a private tour over the Grand Canyon, or a Cracker Stacker baseball cap could land them front row behind home plate.

Up to 25 lucky winners will win $2,000 to make their experience of a lifetime a reality.

To enter the sweepstakes, fans can post their own Lunchabuild creation on Instagram sharing what inspired the build and how they would spend the $2,000 toward an experience of a lifetime. Qualifying participants must follow @Lunchables on Instagram and tag #LunchabuildThis and #Sweepstakes. 

See here for official rules and more information.