East Texas A&M University athletics has announced a multi-year partnership with the Hilton Dallas/Rockwall Lakefront.
The multi-year agreement between the two entities puts Hilton Dallas/Rockwall Lakefront among the top corporate partners for Northeast Texas’ only Division I institution in terms of total cash value and tabs Hilton Dallas/Rockwall Lakefront as the ‘Official Hotel of Lion Athletics.’
Located on the lakefront in Rockwall, the Hilton provides a premium hospitality experience for visitors of East Texas A&M University with close proximity to both the East Texas A&M campus as well as the major airports in the Dallas/Fort Worth Metroplex.
“Hilton Dallas/Rockwall Lakefront is proud to stand alongside East Texas A&M Athletics, celebrating excellence both on the field and in hospitality,” said Ryan Sheldon, General Manager Hilton Dallas/Rockwall Lakefront.
As part of the partnership with Lion Athletics, the hotel will receive physical and digital signage across venues around East Texas A&M athletics, digital presence on Lionathletics.com, and in-game activations as part of the game day experience at Lion football and basketball games.
“This landmark partnership with Hilton Dallas/Rockwall Lakefront is a testament to the growing strength and reach of the Lion Athletics brand. We are excited to align with a premier global hospitality company that recognizes our vision and shared commitment to excellence,” said Lion Athletics General Manager of Ticketing and Sponsorships Dan Hung.
“This deal is a byproduct of our expanding presence across Northeast Texas, provides our fans with amazing benefits, all while generating critical support for our student-athletes.”
The Hilton Dallas/Rockwall Lakefront will continue to serve as the location for the annual Night of Champions, and other marquee events hosted by Lion Athletics in the future.
The partnership also includes a special booking discount rate and a hotel room giveaway for Lion fans at every home football game. All these promotions kick off at the first home football game against NC Central, with Hilton serving as the presenting sponsor for the Family Weekend football game.
For more information in becoming a corporate partner of Lion Athletics, please contact Dan.Hung@etamu.edu.
Article source and photo credit: East Texas A&M University Athletics
