Dairy Queen is saying, “goodbye” to winter and kicking off treat szn with its Free Cone Day, which only happens once a year, on March 20, 2023.
“We like to think of Free Cone Day as the beginning of our favorite season – treat season!” Maria Hokanson, executive vice president, marketing at ADQ, said in a statement.
The promotion, which first launched in 2014, is available all day while supplies last and is good for one cone per person.
Customers can get a free small vanilla cone – what DQ called its “iconic curl you crave” – with no purchase necessary. “All you have to do is show up and order!” the company said on its website.