Coca-Cola is jumping on the “energy drink” bandwagon with their own Coke-branded energy drink.
The company announced on Tuesday that it will be bringing its first-ever energy drink (or at least the first marketed under the Coca-Cola brand) to the United States in 2020.
“Coca-Cola hopes to bring new fans into the energy drink category next year with the U.S. launch of Coca-Cola Energy, an approachable and appealing option offering the kick people want with the great Coke taste they love,” said the company in a press release.
The beverage – which will come in both original and cherry varieties, as well as “zero sugar” versions of each.
Janki Gambhir, a Coca-Cola brand director, described the launch as the Coca-Cola brand’s “first foray outside of the traditional cola category.”
“We always just want to make sure we’re servicing consumers with the experiences and the benefits that they’re looking for from the brand,” Gambhir told Business Insider.
According to reports, each of the four Coca-Cola Energy beverages contains 114 milligrams of caffeine per 12-ounce can, versus the 34 milligrams a Coke contains. In a press release, Coca-Cola contends that its upcoming offerings each have “roughly the equivalent” of a 12-ounce coffee.