Chip and Joanna Gaines to launch new TV channel, ‘Magnolia’

They are arguably Texas’ most famous couple after putting Waco on the international map with their HGTV show ‘Fixer Upper’ and now Chip and Joanna Gaines are set to launch their very own TV channel.

According to the Associated Press, Chip and Joanna Gaines’ new Magnolia cable network will debut on Oct. 4.

“Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities,” said Chip and Joanna in a joint statement. “We want honest, authentic programming that brings families together.”

The channel is expected to showcase ‘Fixer Upper,’ a cooking show with Joanna, and be focused on family-friendly fare that touches on home, garden, food, wellness, and design.

“Chip and Joanna Gaines have become trusted, household names since the debut of Fixer Upper,” said David Zaslav, CEO, Discovery. “And through this joint venture, Discovery is proud to extend our relationship with them. They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses – they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”

Not wanting to stray away from their brand name Magnolia, the new network and shows are sure to be a hit with fans, and ‘Fixer Upper’ is said to be moving to the new channel from HGTV.