PepsiCo is taking one of it’s bolded steps yet with the launch of Simply NKD™, a reinvention of iconic Doritos® and Cheetos® flavors — now made with no artificial flavors or dyes, and completely colorless.
“Rest assured, our iconic Cheetos and Doritos remain unchanged. NKD is an additive option, not a replacement, introduced to meet consumer demand,” says Rachel Ferdinando, CEO of PepsiCo Foods U.S. “This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand power.”
The debut Simply NKD™ collection includes:
- Doritos® Simply NKD™ Nacho Cheese
- Doritos® Simply NKD™ Cool Ranch®
- Cheetos® Simply NKD™ Puffs
- Cheetos® Simply NKD™ Flamin’ Hot®
Available for pre-order now, with in-store availability starting December 1.
