Mattel, Inc. is honoring renowned ethologist and conservationist Dr. Jane Goodall with her own Barbie doll that is certified CarbonNeutral and made from recycled ocean-bound plastic.
“Kids need more role models like Dr. Jane Goodall, because imagining they can be anything is just the beginning – seeing it makes all the difference. We hope that this collection and homage to a groundbreaking pioneer for women in science and conservation inspires kids to learn more about green careers, how they can protect the planet, and act out sustainable stories through doll play,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel.
The Inspiring Women Series pays tribute to courageous women who took risks, changed rules, and paved the way for generations to dream bigger than ever before. Dr. Jane Goodall joins a list of incredible heroines of their time including Ida B. Wells, Dr. Maya Angelou, Billie Jean King and Eleanor Roosevelt among others.
“My entire career, I’ve wanted to help inspire kids to be curious and explore the world around them – just like I did when I first traveled to Tanzania 62 years ago. I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference,” said Dr. Jane Goodall. “Through this partnership, I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.”
The company also announced the 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate.
The toymaker made the announcement on Tuesday, just in time for World Chimpanzee Day. The launch also coincides with the 62-year anniversary of Dr. Jane Goodall’s first journey to the forest of Gombe National Park in Tanzania.
The new collection is available at all mass retailers now.
