White Claw announced Tuesday the launch of its new White Claw Premium Vodka, the world’s first Triple Wave Filtered vodka and new ready-to-drink White Claw Vodka + Soda in four fruit flavors.
While the full process behind it is a secret, White Claw Premium Vodka is made with 100% American grain and distilled five times in columns with copper plates. It is Triple Wave Filtered — named for the use of immense pressure equal to three 30-foot waves — which has the same smoothing effect on vodka that ocean waves have on stones and shells. And it is filtered through activated carbon from charred coconut shells.
As part of its expansion into vodka, White Claw is also announcing the launch of its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda.
The new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles. The vodka’s velvety finish is designed to bring out the fruit flavors in White Claw Vodka + Soda Pineapple, Peach, Wild Cherry, and Watermelon varieties.
Available in select markets across North America, the White Claw vodka portfolio will include the following:
- White Claw Premium Vodka (40% Alc/Vol) – available in 1L, 750ml, and 50ml bottles.
- White Claw Flavored Vodka (30% Alc/Vol) – available in iconic White Claw flavors — Mango, Black Cherry, and Pineapple — in 1L, 750ml, and 50ml bottles.
- White Claw Vodka + Soda (4.5% Alc/Vol) is available (US only) in Pineapple, Peach, Wild Cherry, and Watermelon flavors in 12-ounce slim cans included in variety 8-packs and single flavor 4-packs.
To find White Claw Vodka, visit www.whiteclaw.com
