Just when you thought you’d seen it all, Oscar Mayer announced Thursday the debut of the first-ever “Cold Dog,” a bun-derfully odd and surprisingly delicious frozen pop flavored like a hot dog.
Stemming from Oscar Mayer’s “Stupid or Genius” campaign – focused on all the wonderfully odd ways to enjoy the iconic wiener beyond grilling – the Cold Dog sparked a sizzling social media debate.
While a cold hot dog may be polarizing, tens of thousands of fans relished the idea of a hot dog-flavored frozen pop and crowned the Cold Dog “genius,” so the brand made it a reality.
The company teamed up with Popban to create the Cold Dog, boasting both “refreshing and smokey, unami notes of Oscar Mayer’s iconic wiener — all topped with a signature swirl of ‘mustard.'”
“After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality,” said Anne Field, Head of North American Brand Communications, Oscar Mayer.
Sadly, the new “frank-tastic” invention is only available at certain locations but you never know, we might just see it available nationwide if the new invention goes down well.