Burger King is underway to reveal a new chicken sandwich later this year, tossing its hat into the chicken sandwich wars.
The company said in a press release it will not accept just any chicken sandwich if it isn’t as good as the “one you could get from the big chicken guys.”
The company said it has been working with hand-breaded chicken sandwiches since 2019 and has been testing it since September 2020.
“What if hand-breading were to chicken what flame-grilling is to burgers? That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can,” Ellie Doty, chief marketing officer, Burger King North America, said in a press release. “We’ll take the time to get it right and our guests will definitely taste the difference.”
Burger King’s chicken sandwich will come in original or spicy, and it is a thick cut of chicken breast and breaded by hand.
“Since we aren’t down to half a** the process, we plan to introduce our sandwich later this year. We promise it will be worth the wait,” the company said.
Photo: Burger King