Sugar and cereal lovers: feeling lucky? Lucky Charms has a giveaway you might want to check out.
General Mills announced on Monday the return of the Lucky Charms Marshmallow Only Promotion, awarding 15,000 limited-edition boxes of marshmallow only cereal to fans across the U.S.
The brand first unveiled the promotion in 2015, giving 10 people the chance to win their own box of the rare variety, and again in 2017, expanding to a 10,000 box giveaway. After what the company calls “overwhelming success and enthusiasm following the first two campaigns,” the cereal is back again. This time, there’s a twist: Boxes will be filled with rainbow and unicorn marshmallows.
It’s no secret that Lucky Charms fans love the marshmallows,” says Scott Baldwin, director of marketing for Cereal at General Mills. “Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!”
Here’s how it works:
- For a chance to win 1 of 15,000 enchanted boxes, look for specially-marked Lucky Charms promotion boxes at retail stores nationwide appearing now through summer 2019.
- Enter the code found on the inside panel – at MarshmallowOnly.com – to reveal if you’ve won!
- Winners will receive a special box of Lucky Charms Marshmallow Only shipped to their door.
- Winners of the limited-edition Lucky Charms Marshmallow Only boxes will also receive membership into the elite Lucky Charms Marshmallow Only Club.