Dr Pepper debuted its newest flavor innovation to become part of the brand’s permanent portfolio on Wednesday as Dr Pepper Strawberries & Cream, hitting shelves nationwide this month.
The new beverage treat is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.
Dr Pepper Strawberries & Cream Regular will be offered in 12 oz. 12 packs and 20 oz. bottles, and Dr Pepper Strawberries & Cream Zero Sugar will be offered in 12 oz. 12 packs. This latest flavor innovation from Dr Pepper will be the only strawberry and cream-flavored dark soda in the market today.
“Our expert team of flavor scientists are constantly innovating to bring to life new varieties that will surprise and delight treat seekers and our existing dedicated fans,” said Senior Vice President of Dr Pepper Brand Marketing John Alvarado. “Dr Pepper Strawberries & Cream is an exciting evolution for our brand’s flavor portfolio as it joins our permanent lineup alongside popular varieties such as Dr Pepper & Cream Soda and Dr Pepper Zero Sugar. We can’t wait for people to try this delicious new treat!”
Dr Pepper will be dropping an all-new marketing campaign for Dr Pepper Strawberries & Cream this spring. Follow and interact with Dr Pepper on Facebook, Instagram, and Twitter @drpepper.