Coca-Cola and coffee lovers unite as the company introduces one of its new products — Coke with Coffee — to the United States.
“We’re focusing our innovation efforts on doing what Coca-Cola has always stood for and does best – which is to deliver emotional and functional uplift – in bigger, bolder, more differentiated ways,” Brandan Strickland, brand director, Coca-Cola Trademark, said in a press release from Coca-cola. “Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”
The three flavors made with Brazilian coffee include dark blend, vanilla and caramel, and a calorie-free zero sugar version is also available.
“Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” Strickland added. “Now, you don’t need to leave Coca-Cola to get your coffee fix.”
The 12-ounce cans contain 69 milligrams of caffeine, which is equal to two 12-ounce cans of Coca-Cola or just under the average 95 milligrams in an 8-ounce cup of coffee.
Source: Coca-Cola
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