During the dog days of summer and the swirling uncertainty surrounding COVID-19, Cheez-It brought back a popular product for the second year in a row.
The company created a summer box, which pairs a house rosé wine with white cheddar Cheez-It crackers.
“Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing,” said Jeff Delonis, Senior Director of Marketing for Cheez-It. “White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!”
Last summer, Cheez-It released its first variation of the limited-edition product, where the company paired original Cheez-It crackers with original House Red wine.
The most recent limited-edition product will be available for $29.99 online only at OriginalHouseWine.com, which began at 2 p.m. Thursday.