Early childhood nutrition leader Gerber announced May 8, their adorable new addition to the Gerber family with the winner of its 10th annual Photo Search.
“Magnolia Earl from Ross, California captured the hearts of the judging panel with her joyful expression, playful smile, and warm, engaging gaze,” announced the company on their website and social media platforms.
Baby Magnolia was chosen as the 2020 Gerber Spokesbaby out of more than 327,000 entries submitted through photo search held earlier this year.
As the newest spokes baby, Magnolia represents every Gerber baby, and her family’s story serves as a reminder of what unites all parents and drives everyone at Gerber: ‘the promise to do anything for baby.’
Magnolia also joins the ranks of their “groundbreaking” spokes baby list as she is the first adopted baby to claim the coveted title.
“Magnolia has brought so much joy to everyone she meets. Her personality is beyond happy and joyful,” said Courtney Earl, Magnolia’s mother. “On May 9, 2019, we received a call from the Adoption Agency that there was an expectant mom that was in labor and wanted to talk to us! We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born. Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”
Just in time for her first birthday on May 9, Magnolia has a lot to celebrate with her family, which includes two older sisters, Whitney (12) and Charlotte (8), who are also adopted.
“Our Gerber family of farmers, factory workers, employees, and customers are all united in our pursuit to do everything and anything for baby. We believe every baby is a Gerber baby and standing behind our babies has never mattered more than it does now,” said Bill Partyka, President and CEO, Gerber. “At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology.”
The contest was launched in 2010 and has inspired countless photos received over the years from parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook. Photo Search celebrates babies and families from all backgrounds, highlighting the belief that every baby is a Gerber Baby.
In addition to being featured on Gerber’s social media channels and marketing campaigns throughout the year, Magnolia and her family have been rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon – all to provide the best possible start for baby.
