Drinking Coca-Cola and Jack Daniel’s Tennessee Whiskey is about to get a whole lot easier.
The Coca-Cola Company and Brown-Forman Corporation announced on Monday a partnership that will pair the iconic Jack & Coke cocktail as a branded, ready-to-drink pre-mixed cocktail option.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company.
The beverage will be available in markets around the world, with the initial launch planned for Mexico in late 2022.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero sugar version of the beverage will also be available.
